Download ID Comms 2017 Global Media Terms of Business Report

In May 2017, ID Comms conducted the fifth in a series of investigations into the seven critical media behaviours of successful marketers. 102 Marketing, Media and Procurement specialists from both Advertiser and Agency backgrounds responded to the survey.

Respondents to this survey represent a wide variety of brands in diverse categories including; telecommunications, FMCG, retail, pharmaceutical, food and drink, technology, insurance, fashion, automotive, luxury and entertainment. The combined global media investment of respondents is in excess of $20 billion.