Download ID Comms 2021 Global Media Trading Report

ID Comms conducted this research between the 7th and 20th of December, and received 162 responses from Media, Marketing, and Procurement professionals with a range of global, regional and local market responsibilities. Sixty-two per cent were based in Europe, 27% were from North America, with the remaining participants coming from Middle East & Africa, Asia Pacific, Australia and New Zealand, and Latin America. 

Advertiser respondents represent a wide variety of brands in diverse categories including FMCG/CPG, retail, pharmaceutical, food and drink, entertainment, automotive, luxury, finance, energy, and telecommunications, with a combined annual global media investment in excess of $20bn.