The findings of the ID Comms 2018 Global Media Trading Report are based on responses from 130 respondents. The respondents were comprised of Marketing, Media and Procurement professionals with a range of global, regional and local market responsibilities. 75% of the respondents were Europe-based, 15% were from the US and the remainder represented the rest of the world.
Media, marketing and procurement respondents to this survey represent a wide variety of brands in diverse categories including FMCG/CPG, retail, pharmaceutical, food and drink, technology, aerospace, transport, entertainment, automotive, luxury, finance, energy and telecommunications, with a combined global media investment in excess of $30bn.
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