The ID Comms 2018 Media Transparency Survey is one of seven ID Comms research projects that are undertaken every two years and explore the seven critical media behaviours of successful marketers. Transparency is the first survey to be revisited, having kicked off the research programme in 2016.
ID Comms conducted the 2018 wave of research between 4th June and 2nd July, 2018, and received 232 responses. The respondents were comprised of Marketing, Media and Procurement professionals with a range of global, regional and local market responsibilities. 62% were Europe-based, 16% were from the US and Canada and the remainder representing the rest of the world.