Download ID Comms 2019 Global Media Thinking Report

ID Comms conducted this research between 5th June and 1st July 2019, and received 177 responses. 

The respondents were comprised of Marketing, Media, and Procurement professionals with a range of global, regional and local market responsibilities. Media, Marketing, and Procurement respondents to this survey represent a wide variety of brands in diverse categories including FMCG/CPG, retail, pharmaceutical, food and drink, entertainment, automotive, luxury, finance, energy, and telecommunications, with a combined global media investment in excess of $20bn. 

All major agency holding groups and some independent media agencies are represented by the participants of this survey.