The ID Comms 2019 Media Training Survey is one of seven ID Comms research projects that are undertaken every two years and explore the seven critical media behaviours of successful marketers. Training is the third survey to be revisited, after Transparency and Training.
ID Comms conducted this research between 13 February and 1 March 2019 and received 150 responses.
The respondents were comprised of Marketing, Media and Procurement professionals with a range of global, regional and local market responsibilities. Fifty-nine per cent were Europe-based, 26% were from North America, with the remaining participants coming from the Middle East and Africa, Asia Pacific, Australia and New Zealand, and Latin America.