ID Comms conducted this research between 11th May and 29th June 2020, and received 190 responses.
The respondents were comprised of Media, Marketing, and Procurement professionals with a range of global, regional and local market responsibilities. Fifty-five percent were based in Europe, 31% were from North America, with the remaining participants coming from Middle East & Africa, Asia Pacific, Australia and New Zealand, and Latin America. The advertisers that responded to this survey represent a wide variety of brands in diverse categories including FMCG/ CPG, retail, pharmaceutical, food and drink, entertainment, automotive, luxury, finance, energy, and telecommunications, with a combined global media investment in excess of $20bn.
All major agency holding groups and some independent media agencies are represented by the participants of this survey.