Download ID Comms 2016 Global Media Transparency Report

The Global Media Transparency Report provides insights from marketing, procurement, and media agency executives from around the world. 
The brands that participated represent in excess of $20bn annual media investment. Download the report to find out:
  • Will trust in Media Agencies equate to a stronger marketing performance?
  • Do Marketers currently trust their Media Agencies? If not, why not?
  • Are media rebates influential in the trust of Media Agencies?
ID Comms conducted this research between 24th February and 4th March 2016, and received 140 responses.  The respondents comprised Marketing, Media and Procurement specialists with a range of global, regional and local market responsibilities – two-thirds were Europe-based, and a quarter were from the U.S.