Download "Post-K2" Manifesto for Modern Media

The ID Comms Post-K2 Manifesto was prepared for our clients following the publication of the Association of National Advertisers (ANA) report and guidelines into Media Transparency. 
The Manifesto for Media Change lays out what marketers should do now, next and in future to improve levels of transparency of their media investments. 
  • Now: Reviewing your media agency contract
  • Next: Restructuring your media auditing to be more effective
  • Future: Investing in improving your media capabilities