Media Pitch Process

The study, which is based on qualitative and quantitative research carried out with media agency leaders across the US, found that the most important factor that media agency executives consider in prioritising pitches and determining how much time and money they invest are the clarity on the advertiser’s pitch process, including the evaluation criteria and the ultimate decision makers. 

Respondents represent agencies from both major advertising holding companies and the independent sector, and in total, they handle media billings of more than $55bn, according to 2017 billings information from industry specialist data company COMvergence.