Download ID Comms 2018 Media Action Plan for Terms of Business

Terms looks at best practice models for paying external agencies, contract terms and payment terms. The right terms of business incentivise strong agency performance through fostering mutual respect and a positive working relationship.
Terms of business are fundamental to determine the tone and quality of your supplier relationships, and you should be prepared to pay appropriately for the resources you need. Onerous or unreasonable terms can adversely impact on the relationship and can reduce media performance and the value of the media investment.