Download ID Comms 2018 Media Thinking Action Plan

Thinking looks at creating a culture that inspires and facilitates great ideas that can outperform a strategy of simply buying cheaper media. It is crucial to have the right resources and processes to generate the ideas that deliver the most successful marketing.

This helps identify and overcome weaknesses in media planning processes, such as agency briefings, strategy development and planning recommendations, that often inhibit the creation of great ideas that are capable of powering business success.